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Meta Ads Specialist • Gold coast

Performance Based Meta Ads for Ecommerce Brands

Performance Based Meta Ads for Ecommerce Brands

I run your Meta Ads (Facebook and Instagram) and get paid on real orders in your own system, not a dashboard number you can't trust.

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You pay for orders, not clicks.

You pay for orders, not clicks.

You pay for orders, not clicks.

Most agencies report the numbers Meta gives them, usually ROAS. The problem is that Meta grades its own homework and it doesn't accurately tell you whether the advertising is actually making your business more money.


I look beyond the ad account at what actually drives your business forward: real, bottom-line data because the goal isn't to make Meta Ads look good, it's to grow your business.

Most agencies report the numbers Meta gives them, usually ROAS. The problem is that Meta grades its own homework and it doesn't accurately tell you whether the advertising is actually making your business more money.


I look beyond the ad account at what actually drives your business forward: real, bottom-line data because the goal isn't to make Meta Ads look good, it's to grow your business.

1.

We agree what a new sale is worth to you.

2.

I run and optimise your Meta Ads.

3.

When a real order lands in your system and isn't refunded, that's what I'm paid on.

I don't get to call it a win unless your business does.

Case Studies

Case Studies

Case Studies

Weatherproof site plans for construction.

65 → 324

orders per month

in 1st year together

$8k → $39k

monthly revenue

in 1st year together

5× monthly order volume

The situation

ToughCAD was in its early days, they had a small existing audience, very little brand recognition, and a highly specific target market. The challenge was to quickly build awareness, drive qualified traffic, and convert cold prospects into loyal customers.

What we did

We didn't bet on one idea. We tested different angles and formats against what was already working, kept what beat it, and scaled from there so the growth was systematic, not a lucky run.

The result

We scaled spend only as the orders held up in their own system, growing from 65 to over 324 orders a month while lowering blended CAC.

"Dan genuinely cared about growing the business, not just running ads. He took the time to understand how everything fit together before making changes, and kept us involved throughout. We ended up growing a lot quicker than I thought we would and I'd happily recommend him."

"Dan genuinely cared about growing the business, not just running ads. He took the time to understand how everything fit together before making changes, and kept us involved throughout. We ended up growing a lot quicker than I thought we would and I'd happily recommend him."

Charlie Abbott

Founder, ToughCAD

UK retro-inspired outerwear brand.

180 → 720

orders per month

in 1st year together

$31k → $123k

monthly revenue

in 1st year together

Maintained profitable while scaling

The situation

A brand grown entirely on organic content, worried that paid ads would make them look generic and lose what made them stand out.

What we did

I built ads that felt native to the brand, their tone, their energy and ran each product drop as a structured launch.

The result

Real, repeatable monthly growth they could see in their own sales, without losing the identity the brand was built on.

"We'd built WELLBRICK through organic content, so we were pretty cautious about paid ads. Dan understood the brand straight away and came up with creative that actually felt like us instead of looking like typical Facebook ads. The whole process was straightforward and the results were great."

"We'd built WELLBRICK through organic content, so we were pretty cautious about paid ads. Dan understood the brand straight away and came up with creative that actually felt like us instead of looking like typical Facebook ads. The whole process was straightforward and the results were great."

Louis Barr

Founder, WELLBRICK

You work with me.
Not an account manager.

You work with me.
Not an account manager.

I spent two years running Meta ads for around 20 UK businesses at a marketing agency before going out on my own and I'm now based on the Gold Coast, QLD. When you hire me, I'm the one doing the work, not a junior you never asked for.

I spent two years running Meta ads for around 20 UK businesses at a marketing agency before going out on my own and I'm now based on the Gold Coast, QLD. When you hire me, I'm the one doing the work, not a junior you never asked for.

I only take work I think will pay off.

I only take work I think will pay off.

The reality is you’re not buying guaranteed results, you’re buying attention to amplify your existing business model. If that model isn’t solid, Meta Ads won’t magically fix it. If I look at your business and don’t think I can genuinely help you grow, I’ll tell you on the first call.

Baseline Requirements:

To scale paid acquisition profitably, a brand must have:

  • A Proven Hero SKU: Consistent organic sales and clear product market fit.

  • Strong Unit Economics: Margin room to absorb ad spend and retain real profit.

  • Inventory Runway: Fulfillment capacity to support immediate volume growth.


I do not work with pre-launch concepts, dropshipping models, or low-margin catalogs.

Ecommerce Meta Ads
Specialist

Ecommerce Meta Ads
Specialist

Meta changes constantly, so what worked last month may not work today. I stay ahead of every platform update, continuously testing and adapting your campaigns to keep them optimised and ahead of the competition.

Meta changes constantly, so what worked last month may not work today. I stay ahead of every platform update, continuously testing and adapting your campaigns to keep them optimised and ahead of the competition.

Creative Strategy & Production

Creative Strategy & Production

Generic ads are easy to ignore. There's real psychology in why some get scrolled past and others don't. I use it to build ads tailored to your unique value proposition, then test them against what's already working.

Landing Page Optimisation

Landing Page Optimisation

Your ads are only as strong as the page they lead to. I build and optimise mobile-first landing pages, using data and ongoing A/B testing so that more clicks actually turn into orders.

Your ads are only as strong as the page they lead to. I build and optimise mobile-first landing pages, using data and ongoing A/B testing so that more clicks actually turn into orders.

Book a call.

Book a call.

We’ll look at your business together and I’ll tell you straight whether I can help. If I can’t, I’ll say so.

We’ll look at your business together and I’ll tell you straight whether I can help. If I can’t, I’ll say so.

Book a call

Book a call